Even if you don't like sweet cocktails, sugar is an important component in most drinks. And here at Milk Street, we often reach for alternative sugars like honey or maple syrup, which have more to contribute than white sugar or simple syrup. Milk Street Editorial Director JM Hirsch loves using jam in cocktails, for example, because in addition to adding sweetness, jam adds fruitiness and viscosity. Watch Hirsch make a Raspberry Lime Rickey to see this trick in action and learn how to use other alternative sweeteners to add flavor as well as sweetness to your drinks.