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Claire Ptak takes a fresh look at sweets at London’s Violet bakery

Claire Ptak Wants to Change the Way You Bake

Inside claire ptak’s white stucco East London bakery, Violet, staff are moving in careful syncopation. From the open doorway to the small kitchen and café, freshly baked feta-sour cream-and-chive scones and herb-laced quiches call to a steady stream of customers who stop to chat with Ptak and admire 5-month-old daughter Frances West, sitting in her lap.

Photos: Kristin Teig, Connie Miller of CB Creatives