Got Milk?

By Christopher Kimball

In a recent New York Times article, Kim Severson reported that milk sales are falling fast. Gen Z is buying 20 percent less milk than the national average, which fell from a high of 45 gallons per person annually in 1945 to 16 gallons in 2021. The milk industry wants to “get younger Americans on the milk train.”

Growing up, I drank raw milk from the Holstein out back in summertime, and during the rest of the year, milk was...

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